a new music blog pipedown is launched today by joel and 3 friends – jack , simon and matt. there are 4 mixes of ten tunes – one mix from each of them, a soundcloud drop box where you can place a tune you’d like them to hear and the promise of a buzz about music and culture so i assume tunes, reviews, club nights and so on.

the design (as you might expect) is very neat. they’ve taken up the notion of web presences through icons which i picked up on my blog in my redesign – but stripped it back. i particularly like the icon stream next to each name. in my view the header’s too big – on a lot of computers it will fill half the screen… but it looks likely to be a good space for music. i doubt it will be just be on a dance tip either though that will be the main flow – jack brings a different edge with a love of alternative bands and song writing. the challenge will be whether a group blog works for them – not many i know out there keep the momentum. but if you launch on april 1 i guess it’s a sign of not taking yourselves too seriously! (which reminds me that was the date i started my current job 😉  )

so follow along in whatever online presence you are accustomed to hanging out in…

[update: broken links]