>electric angel sent me this e-mail…
hi jonny, thought i’d let you know that on the electric angel blog we’re posting a typographic poster every day this week based on the sermon on the mount.
each poster is a re-phrasing or interpretation of a key passage. all are set in the ubiquitous helvetica, partly in celebration of the typefaces 50th birthday, partly because it has become the typeface of the people and so seems totally appropriate to represent jesus’s words.
at the end of the week we’ll make artwork for all 7 posters available for download as a pdf.
adrian
had to be a worship trick which makes two in a row for them! at the end of the week i’ll update this post to include the link to download the posters. electric angel are the guys who are redesigning the proost web site for our relaunch in august which i’m getting excited about…
nice stuff.
helvetica is THE typeface… there are others, but none comes close to the brilliance of its design.
Am I being too pedantic to say that I’m a little uncomfortable with “Live for the moment” being an acceptable re-phrasing of Matt 6:34? Perhaps, “Live IN the moment” but to live for the moment suggests a complete bending to the short-term consumerist culture of our age. Is not the sweep of the Sermon on the Mount determinedly a vision requiring longer term, more circuitous and less obvious goals than those that are immediate. Live IN the now, but live FOR the future that is breaking in…..
i like your take richard…
good point richard.
Well stated Richard.
yeah, it’s deliberately that way – i read several translations/interpretations before deciding how to reinterpret each passage. i didn’t necessarily want the most theologically ‘accurate’ reading but one that resonated in some way.
so some are worded for impact, some influenced as much by how the type would work than the words themselves and some to make people wonder ‘did jesus really say that?’ and maybe take a fresh look at the source material.
i like the uneasiness of this one.